About
Twice a year, everything in Frankfurt revolves around Fashion. Street-spaces turn into catwalks, fashion labs, installations, performances and virtual experiences. Various creators and formats are combined in an interdisciplinary and collaborative way.
Virtually, hybrid and in live locations. Everything goes by the motto: Access All Areas. Be prepared to use all your senses in a whole new way. You have never experienced fashion quite like this.
Supported by the city of Frankfurt eleven creative agencies have joined forces to create something unique: to use the city spaces for its displays and to thus rethink fashion.
Combining creative energy and a desire to move forward has created the basis of AAAREA. We want to stir emotions in the city and its inhabitants and use synergies created from this collaboration – this process will define how AAAREA is put into practice: in an interdisciplinary, progressive, and urban manner as well as close to those people we’re interacting with.
About
Twice a year, everything in Frankfurt revolves around Fashion. Street-spaces turn into catwalks, fashion labs, installations, performances and virtual experiences. Various creators and formats are combined in an interdisciplinary and collaborative way.
Virtually, hybrid and in live locations. Everything goes by the motto: Access All Areas. Be prepared to use all your senses in a whole new way. You have never experienced fashion quite like this.
Supported by the city of Frankfurt eleven creative agencies have joined forces to create something unique: to use the city spaces for its displays and to thus rethink fashion.
Combining creative energy and a desire to move forward has created the basis of AAAREA. We want to stir emotions in the city and its inhabitants and use synergies created from this collaboration – this process will define how AAAREA is put into practice: in an interdisciplinary, progressive, and urban manner as well as close to those people we’re interacting with.
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